1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
Development Bank and passed
an opposition general strike of
a restructuring as agree with
84%, and the factory stopped
running.
In consequence of labor research lately, their 86.8% have debts.
large-scale debts have more than average five million won. One
unionists spoke that there were many people in black lists due to
extension about a deficit account.
Model 5 : Comparison between ‘IS Model’ and ‘Ought To Be Model’ for the external problem
model>
- IS model shows that financial distribution is partial according to government’s preference. It usually has something to do with the politic situation in Korea. Thus, some centers are financially weak and c
model through survey.
As a result of behavioral decision research, psychological factors play an important role in decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli according to his experience or knowledge etc. Therefore, in the research, we try to explore on the basis that apps몶 diffusion and external factors that are closely related
Situation
The Samsung is supposed to promote newly released Galaxy S4 in Korea using Television advertisement.
But the resources of Samsung are limited.
Therefore, Samsung have to make a decision to minimize ad cost and to have desired effects.
Model / Decision variables
Decision variables
∙i type advertisement :
-’i = 1’ means fifteen second advertisement.
-’i